You’ve started on the journey of account-based marketing. How do you know if your accounts are along for the ride?
Learn more about the account engagement journey and how to measure the success of your ABM tactics.
Our Expert Panel
Tina BeanOver the course of her 11-year tenure as Founder and Vice President of Sales & Strategic Business Development at KickFire, Tina has single-handedly been responsible for successfully bringing two products to market: VisiStat Live Leads and the KickFire API. After securing the company’s only round of angel funding, Tina developed go-to-market strategies, built sales and lead generation programs, established product value propositions, created sales pitches, took
both products to market, and generated sales.
VP of Strategic Partnerships
Bryan BrownBryan Brown is the Chief Product Officer of Terminus. As CPO, Brown leads the product and engineering teams for the Terminus ABM platform. Before becoming a “Terminator,” Brown served as Vice President of Product Strategy at Silverpop during its acquisition and transformation into IBM Marketing Cloud. He was also the Chief Technology Officer & Co-Founder of Vtrenz, an early pioneer in B2B marketing automation software, acquired by Silverpop in 2007.
Chief Product Officer
Kristen WendelKristen Wendel is the Sr. Director of Marketing Operations at LeanKit. She has over 12 years of experience executing demand gen programs, analyzing and optimizing marketing performance, and implementing digital marketing platforms to support revenue generation at high-growth B2B SaaS companies. Kristen has been recognized for her expertise in Account-Based Marketing and was part of the team that was awarded the 2016 SiriusDecisions ABM Program of The Year.
Sr. Director of Marketing Ops
Terminus is on a mission to challenge the status quo of B2B marketing and sales. We’re changing the game by building the best-in-class ABM platform that will make B2B marketers heroes in their organizations.
Also, we were named Startup of the Year and best place to work in Atlanta!