Account-Based Marketing 101 E-Book

The definitive guide to getting started with ABM from the experts.

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Dive Into the E-Book

What You'll Learn

Why ABM?
Why Now?

Understand the business case for ABM and why it's more critical than ever.

6 Foundational
Pillars of ABM

Learn the core components of an impactful account-based marketing strategy.

The 3 Steps to Take
to Implement ABM

A roadmap to develop a best-in-class account-based marketing strategy.

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A Word from the Authors

“ABM lets marketers act more like great salespeople, increasing conversion rates and reducing wasted spend.”

Jay Baer, President at Convince & Convert

“There is no doubt that account-based marketing is the future of B2B marketing.”

Sangram Vajre, CMO and Co-founder of Terminus,
Founder of #FlipMyFunnel

About Terminus

Terminus is on a mission to challenge the status quo of B2B marketing and sales. We’re changing the game by building the best-in-class ABM platform that will make B2B marketers heroes in their organizations.

Also, we were named Startup of the Year and best place to work in Atlanta!