Dive Into the E-Book
What You'll Learn
Why ABM?Understand the business case for ABM and why it's more critical than ever.
6 Foundational Learn the core components of an impactful account-based marketing strategy.
Pillars of ABM
The 3 Steps to Take A roadmap to develop a best-in-class account-based marketing strategy.
to Implement ABM
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A Word from the Authors
“ABM lets marketers act more like great salespeople, increasing conversion rates and reducing wasted spend.”Jay Baer, President at Convince & Convert
“There is no doubt that account-based marketing is the future of B2B marketing.”Sangram Vajre, CMO and Co-founder of Terminus,
Founder of #FlipMyFunnel
Terminus is on a mission to challenge the status quo of B2B marketing and sales. We’re changing the game by building the best-in-class ABM platform that will make B2B marketers heroes in their organizations.
Also, we were named Startup of the Year and best place to work in Atlanta!